Setting up Social media for your business
Did you know that 68% of U.S. adults are on Facebook and 35% are on Instagram? Many of your customers are spending a lot of time on social media, and even if they get a referral, most of them investigate you online before they call you. If you have an active social media account with good content, that really boosts your credibility. And of course, social media is mostly free, and it’s pretty easy to use.
But, it's important that you set up your accounts correctly to get the highest ROI for your time investment. Make sure you're set up as a business account and not a personal account so you can reap these benefits:
But, it's important that you set up your accounts correctly to get the highest ROI for your time investment. Make sure you're set up as a business account and not a personal account so you can reap these benefits:
- It looks more professional than a personal account (on all social media platforms).
- You can schedule posts for the date and time you want directly in the account or using a third-party app.
- You can boost/promote posts to gain additional reach to people beyond your follower base.
- Multiple people can post to the page (meaning you don’t have to do it all yourself!).
- You get analytics on the performance of posts to see what works best for your followers.
Ready to get your Facebook and Instagram accounts up and running? Follow these simple step-by-step guides:
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