The Importance of Social Media: Tips for starting and managing your social media business pages, Part 1

You might be wondering why you’d bother to curate a social media presence being in the wood flooring industry. I’m here to tell you it’s incredibly important, and here’s why:

✔️ It’s free 
✔️ Your customers are there:    
           69% of U.S. adults are on Facebook
           40% of U.S. adults use Instagram
✔️ The vast majority of people investigate online before they make a purchase
✔️ It adds legitimacy to see an active account 
✔️ It’s relatively easy 

It can become overwhelming to choose which platform(s) you might move forward with due to the abundance of options available. Our 2021 WFB State of the Industry Report revealed the top-used platforms among contractors and retailers are, in order, Facebook, Instagram, LinkedIn and Twitter. If you have the time and ability to create a social media presence on all four, you’ll be on your way to creating an online community for your customers and an effective marketing vehicle to promote your business. Because Facebook has the largest percentage of retailers and contractors using it, that’s where I recommend you start and focus the majority of your efforts.   

You'll want to set up a business “page” on Facebook–not a personal account. This will give you access to practical tools such as the ability to schedule posts in advance, boost posts to target prospects and garner additional engagement, receive insights on how posts perform and more.

Boosting posts can be extremely powerful. To do this, you click “boost” below the post, select criteria for the demographics you’re looking to target, designate how much you’d like to spend, and finally, select the duration of the boost. You don’t need to spend a lot on each boost to be effective; I’d recommend starting at $30. 
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As with everything, social media platforms have become “pay to play” opportunities. Boosting posts will drastically increase your post engagement, views and clicks. One thing to note is once you boost a post, it’s a convoluted process to edit, so make sure it’s spell-checked with no errors before boosting!

Looking to gain qualified industry followers and promote your brand alongside our content? Contact Kendra to hear how WFB can help:

​ National Account Director | kendra@woodfloorbusiness.com | (608) 467-1084

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