Wood Floor Business
  • WFB Marketing Blog
    • Marketing Tips >
      • Social Media
      • Email Subject Lines
      • Google Analytics
      • Segmentation
      • Banner Ads
      • Print Viability
      • Custom Covers
  • WFB.com

Wood Floor Business Marketing Blog

How to Create Impactful Ads

12/8/2021

0 Comments

 
When creating an advertisement, the visual marketing elements carry great power—they either draw people in to consider what you have to offer, or they can lead someone to simply scroll past or turn the page. Here are the important things to consider when looking to create a successful visual element:
Picture
Checklist for Designing a Good Ad
  • Determine your goal
    • ​Is it brand awareness, driving web traffic, promoting a specific product, etc.? 
  • Keep the message and clear and concise​
    • Less is more! Drive prospects to a landing page where they can find all the information
  • ​Choose attention-getting images
    • ​​Does the imagery in your ad look similar to other companies' ads, or will it stand out?
  • Consider your audience
    • ​Design the ad with your target market in mind
    • Check out our unique audience profiles below created from our proprietary market research  ​
Picture
  • Select a single font family
    • F​or cohesiveness and consistent branding, use one font throughout the ad (and your other marketing materials)​
  • Include white space​
    • ​​Air content out to draw attention to what is important and increase visual appeal—an ad with too many elements can overwhelm people
  • ​Show up where your prospects choose to engage
    • ​​Research the demographics of your target audience so you know where they are consuming media
  • Consider including a QR code
    • At minimum, include your URL
  • Be consistent
    • Ad design should mirror the design of your website, product labels, social media, etc.​
​Contact Kendra to hear how WFB can help provide solutions to help your brand succeed:
​
National Account Director | kendra@woodfloorbusiness.com | (608) 467-1084
Picture
0 Comments



Leave a Reply.

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@woodfloorbusiness.com
View our privacy policy.

What Our Clients Are Saying

"Custom E-Mail campaigns with Wood Floor Business have allowed us to reach hyper-targeted audiences and have proven ROI. We started advertising our Sand and Finish schools this past year and had a 35% increase in sign-ups over traditional advertising. The open rates alone make this advertising vehicle a no-brainer."  

   -Ilene LeBlanc | Marketing Manager, Bona US

CONNECT WITH US

    Sign up for marketing updates

Submit
  • WFB Marketing Blog
    • Marketing Tips >
      • Social Media
      • Email Subject Lines
      • Google Analytics
      • Segmentation
      • Banner Ads
      • Print Viability
      • Custom Covers
  • WFB.com