How to Create Impactful Ads

When creating an advertisement, the visual marketing elements carry great power—they either draw people in to consider what you have to offer, or they can lead someone to simply scroll past or turn the page. Here are the important things to consider when looking to create a successful visual element:

Checklist for Designing a Good Ad

• Determine your goal
  • ​Is it brand awareness, driving web traffic, promoting a specific product, etc.? 
• Keep the message and clear and concise​
  • Less is more! Drive prospects to a landing page where they can find all the information
• ​Choose attention-getting images
  • ​​Does the imagery in your ad look similar to other companies' ads, or will it stand out?
• Consider your audience
  • ​Design the ad with your target market in mind
  • Check out our unique audience profiles below created from our proprietary market research  ​

• Select a single font family
  • F​or cohesiveness and consistent branding, use one font throughout the ad (and your other marketing materials)​
• Include white space​
  • ​​Air content out to draw attention to what is important and increase visual appeal—an ad with too many elements can overwhelm people
• ​Show up where your prospects choose to engage
  • ​​Research the demographics of your target audience so you know where they are consuming media
• Consider including a QR code
  • At minimum, include your URL
• Be consistent
  • Ad design should mirror the design of your website, product labels, social media, etc.​

​Contact Kendra to hear how WFB can help provide solutions to help your brand succeed:
​National Account Director | kendra@woodfloorbusiness.com | (608) 467-1084