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In today’s Marketing Minute, I have a few simple tips today that will help your company’s presence on social media. These might sound like basic things, but here at the magazine, we spend a lot of time on social media trying to tag other companies in our posts, and I see companies missing these fundamentals all the time. For the record, I’m not picking on just contractors—I also see these with our retailers, distributors and manufacturers. Watch the video below to make sure you’ve got these basics covered. If you have any questions, feel free to reach out via email or phone (608-467-1085).
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Are you taking advantage of our free opportunities to connect with highly-engaged wood flooring pros? As the No. 1 resource for industry news and product info, Wood Floor Business offers many ways to connect you with our engaged audience of wood floor pros at all levels of the industry. Check out the video and infographic below for detailed information. Feel free to reach out to me anytime to discuss via email or at my direct phone line: (608) 467-1084.
Contact Kendra to hear how WFB can help provide solutions to help your brand succeed: National Account Director | kendra@woodfloorbusiness.com | (608) 467-1084 When creating an advertisement, the visual marketing elements carry great power—they either draw people in to consider what you have to offer, or they can lead someone to simply scroll past or turn the page. Here are the important things to consider when looking to create a successful visual element:  Checklist for Designing a Good Ad
Contact Kendra to hear how WFB can help provide solutions to help your brand succeed: National Account Director | kendra@woodfloorbusiness.com | (608) 467-1084  Boost Your Email Marketing Success: Use these tips to get the most out of your email campaigns8/5/2021
You might be wondering why you’d bother to curate a social media presence being in the wood flooring industry. I’m here to tell you it’s incredibly important, and here’s why: ✔️ It’s free ✔️ Your customers are there: 69% of U.S. adults are on Facebook 40% of U.S. adults use Instagram ✔️ The vast majority of people investigate online before they make a purchase ✔️ It adds legitimacy to see an active account ✔️ It’s relatively easy It can become overwhelming to choose which platform(s) you might move forward with due to the abundance of options available. Our 2021 WFB State of the Industry Report revealed the top-used platforms among contractors and retailers are, in order, Facebook, Instagram, LinkedIn and Twitter. If you have the time and ability to create a social media presence on all four, you’ll be on your way to creating an online community for your customers and an effective marketing vehicle to promote your business. Because Facebook has the largest percentage of retailers and contractors using it, that’s where I recommend you start and focus the majority of your efforts. You'll want to set up a business “page” on Facebook–not a personal account. This will give you access to practical tools such as the ability to schedule posts in advance, boost posts to target prospects and garner additional engagement, receive insights on how posts perform and more. Boosting posts can be extremely powerful. To do this, you click “boost” below the post, select criteria for the demographics you’re looking to target, designate how much you’d like to spend, and finally, select the duration of the boost. You don’t need to spend a lot on each boost to be effective; I’d recommend starting at $30. As with everything, social media platforms have become “pay to play” opportunities. Boosting posts will drastically increase your post engagement, views and clicks. One thing to note is once you boost a post, it’s a convoluted process to edit, so make sure it’s spell-checked with no errors before boosting! Looking to gain qualified industry followers and promote your brand alongside our content? Contact Kendra to hear how WFB can help:  National Account Director | kendra@woodfloorbusiness.com | (608) 467-1084 |
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